Biography of the Trainer: Sarah Ghanimeh

Sarah Ghanime is an expert in marketing, branding, and international market expansion, with a specialization in creative industries and agribusiness. With over 20 years of experience, she has gained expertise in market and marketing research, insights analysis, and data-driven strategy development across local, regional, and international markets. Her career spans various industries, including FMCGs, healthcare, services, and agriculture, where she has worked with numerous well-known multinational brands. Additionally, Sarah has collaborated with international development agencies and humanitarian organizations, gaining valuable experience in supporting smaller, emerging, and growing brands, particularly in the creative and social sectors.